The 4 C's


Cut is a feature that reflects the beauty and brilliance of the diamond, and usually determines both the value and price. A key factor when making a diamond purchase is cut, as one may decide to compromise on clarity, size or color, but never on the cut. You must always ensure that you have the most ideal cut diamond. Over the years, with advances in modern technology, based upon Tolkowsky's formula, the ideal range was developed.


Clarity refers to the extent of birthmarks or "inclusions" in the diamond. Most inclusions are not visible to the naked eye and can be viewed through a 10X magnification device.Inclusions interfere with the dispersion of light and affect a diamond's brilliance. With fewer and slighter inclusions, the stone is both rarer and more valuable.
Clarity is graded on a scale that ranges from internally flawless (IF), very very small inclusions (VVS1-VVS2), very small inclusions (VS1-VS2), small inclusions (SI1-SI2) to imperfect (I1-I2-I3) with obvious visible.


The Color of the diamond could range from colorless to yellow:

To the untrained eye a diamond, which at first may apPear colorless, can in fact have traces of yellow and brown colors in it. Colors, range from "D" grading (as the most colorless) to "Z" grade (as the closest to fancy yellow). The closest to colorless a stone is, the more valuable the diamond is.


Out of the 5 C's Carat is the easiest to determine. Carat is actually a measurement of weight rather than size. However it should be relative to size as well. One carat is equal to 0.20 grams (weight). In the diamond industry "1.00 carat" is divided into 100 "points", so for example a 70 "points" diamond weighs 0.70 carats.


Diamond round Shape
The most popular diamond shape with maximum brilliance.
Diamond Cushion Shape
Rounded corners and larger facets to increase brilliance.
Diamond Asscher Shape
Often described as a square emerald.
Diamond Emerald Shape
Rectangular cut with its long, lean lines.
Diamond Heart Shape
Unique unmistakable symbol of love.
Diamond Oval Shape
Elliptical shape, based on the brilliant cut.
Diamond Marquise Shape
Football-shaped cut, create the illusion of greater size
Diamond Pear Shape
A hybrid cut shaped most like a sparkling teardrop.
Diamond Princess Shape
Square or rectangular cut with numerous sparkling facets.
Diamond Radiant Shape
Has angled corners,range from square to rectangle.

Conflict Free

Conflict diamonds are diamonds illegally traded to fund conflict in war-torn areas, particularly in central and western Africa. The United Nations (UN) defines conflict diamonds as " that originate from areas controlled by forces or factions opposed to legitimate and internationally recognized governments, and are used to fund military action in opposition to those governments, or in contravention of the decisions of the Security Council." These diamonds are sometimes referred to as "blood diamonds."

More about diamonds

Hearts & Arrows

Hearts & Arrows Diamonds are precision cut variations of the traditional 57 faceted round brilliant cut.
They are cut to "ideal proportions" with superior optical symmetry, polish and a specific faceting pattern.
When all these factors are in harmony the result is a repeatable, near perfect pattern of eight symmetrical arrows in the face up position called 'crown' and eight symmetrical hearts when viewed in the table down position, called 'pavilion'.


Diamond Laser Inscription on the girdle:
  • Brand your company logo.
  • Protect your diamond by inscribing a unique serial number.
  • Inscribe your customer's personal message on the girdle of the diamond.
  • Inscribe even when the stone is already set on a ring.
  • Inscription stays black forever and nerer comes out.

Visual Light Tracing

The Ultimate and Most Versatile Visual Light Performance Grading for Diamonds in the Market.

DDG Measures and Grades Any Diamond Shape Light Performance Character, Brilliance, Fire, Scintillation & Contrast with the option of Producing Live Hi-Resolution Image of the Diamond or Zooming into the Diamond for Inclusion Identification

FireTrace Performance

Diamond Light Performance based on a large number of combinations made up proportionately by various factors on the diamond facet.
These include: total depth, table size, crown angle, crown height, pavilion angle, pavilion depth, lower-half, star length and culet.
As this Light Trace Performance technology uses a diamond's Three Dimensional model, the assessment includes each and every facet.
The Light Performance Standard is based on three factors: Brightness, Fire and Scintillation.

Diamond Symmetry

The First Symmetry Analyzing, Symmetry Grading & Symmetry Repair recommendation for Round Diamonds in the Market.
With the most innovative Industry Symmetry Analysis by Measurements.

3D Diamond Video

Hi-resolution Diamond 3D Video. Diamond make full turn in 72 seconds. diamond color
The quality of the diamond video is so good that you are able to see every facet, inscription on the girdle, real color of the stone, inclusions, Hearts&Arrows and light reflection. The special software can create HTML version of diamond video and automatically upload it to your website. Such a web 3D video of the diamond allows to rotate the stone manualy using arrows, zoom in to see all the inclusions inside the diamond.